Gender and generosity

How contribution information triggers solidarity behavior during a crisis

verfasst von: Thong Q. Ho, Linh T.P. Nguyen, Ulrike Grote, Dil B. Rahut, Tetsushi Sonobe, Thanh T. Nguyen
Abstract: The COVID-19 pandemic has shown how important solidarity and prosocial behavior are in society. However, it is not well understood how solidarity behavior can be encouraged in such extreme cases. This study investigates the effect of activating crisis concerns and contribution information on solidarity perception and behavior using an experimental survey of 1,259 respondents in 2022 from Vietnam. Our findings reveal that (i) there exists a perception-actual behavior gap as the available information is not able to promote solidarity behavior, (ii) activating concerns about the impact of a crisis, i.e., COVID-19, does not trigger prosocial perception and behavior, (iii) contribution information improves solidarity perception, and (iv) females tend to donate more than their male counterparts. When aiming to promote solidarity behavior, it is important to be aware of the prosocial perception-behavior gap, and consider different strategies for males and females, including paying more attention to evoking moral emotions in women.
Organisationseinheit(en): Institut für Umweltökonomik und Welthandel
Externe Organisation(en): Asian Development Bank Institute (ADBI)
Vietnam National University Ho Chi Minh City
University of Economics Ho Chi Minh City (UEH University)
Typ: Artikel
Journal: Journal of Behavioral and Experimental Economics
Band: 112
Anzahl der Seiten: 9
ISSN: 2214-8043
Publikationsdatum: 10.2024
Publikationsstatus: Veröffentlicht
Peer-reviewed: Ja
ASJC Scopus Sachgebiete: Angewandte Psychologie, Volkswirtschaftslehre und Ökonometrie, Allgemeine Sozialwissenschaften
Elektronische Version(en): https://doi.org/10.1016/j.socec.2024.102275 (Zugang: Offen)

BibTeX

@article{3e22def4c42f44bfad6c99d0fc560f93,
title = "Gender and generosity: How contribution information triggers solidarity behavior during a crisis",
abstract = "The COVID-19 pandemic has shown how important solidarity and prosocial behavior are in society. However, it is not well understood how solidarity behavior can be encouraged in such extreme cases. This study investigates the effect of activating crisis concerns and contribution information on solidarity perception and behavior using an experimental survey of 1,259 respondents in 2022 from Vietnam. Our findings reveal that (i) there exists a perception-actual behavior gap as the available information is not able to promote solidarity behavior, (ii) activating concerns about the impact of a crisis, i.e., COVID-19, does not trigger prosocial perception and behavior, (iii) contribution information improves solidarity perception, and (iv) females tend to donate more than their male counterparts. When aiming to promote solidarity behavior, it is important to be aware of the prosocial perception-behavior gap, and consider different strategies for males and females, including paying more attention to evoking moral emotions in women.",
keywords = "COVID-19, crisis, Gender, Solidarity behavior, Solidarity perception",
author = "Ho, {Thong Q.} and Nguyen, {Linh T.P.} and Ulrike Grote and Rahut, {Dil B.} and Tetsushi Sonobe and Nguyen, {Thanh T.}",
note = "Publisher Copyright: {\textcopyright} 2024 The Author(s)",
year = "2024",
month = oct,
doi = "10.1016/j.socec.2024.102275",
language = "English",
volume = "112",
journal = "Journal of Behavioral and Experimental Economics",
issn = "2214-8043",
publisher = "Elsevier Inc.",
}